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Vintage photo of a man standing in front of an old VW bus covered in Rosati's Pizza stickers
Franchisee Stories

Find Your Niche: Rosati’s Offers a Steady Slice of Tradition

It seems that pizza businesses today are constantly changing up things and are trying to offer a slew of new or alternative takes on the classic pie. But what if, underneath all the hyperactivity surrounding experimental toppings and breadless pizza, there was just a stable demand for that classic, Old World-style pizza—the kind your dad ordered over the bulky house phone many decades ago that always showed up piping hot and deliciously simple. 

Rosati’s didn’t grow to more than 200 franchises nationwide because it keeps up with market trends. It achieved this success because it stayed consistent with what it offered—meticulously prepared, Chicago-style Italian food, made with 87 proprietary ingredients. Those ingredients don’t change because of a Business Insider article or the latest TikTok craze. While we are always open to providing more options and improving our customer experience, we know that what we do sells because it’s authentic, and that’s more than most people can say about their local pizza franchise.

If you’re looking to open a no-frills pizza franchise that offers nothing but time-tested, delicious Italian food, chances are you have an opportunity in your community. When you drive around and see nothing but giant chain pizza places or upstart restaurants that are trying way too hard to re-invent the pie, it’s time to get a Rosati’s going. There are basement poker players, little league champions, and board-game clans that crave what our franchises offer—simply great pizza, pasta, sides, and salads, without the novelty or extra price tag.

As much as consumers like new and innovative, they will always dig into the familiar and reliable, and that’s what Rosati’s provides. Call our franchise team today to get started!

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