Summer can be a challenging time for pizza shops, even established franchise brands like Rosati’s, with many people opting for light salads or grilled dishes instead of hot pizza. However, there are several strategies that pizza shop owners can use to keep their establishments busy and profitable during the summer months.
Here are some tips to keep your franchise humming this season:
1. Offer seasonal specials
One way to attract customers during the summer is to offer seasonal pizza toppings and specials. Consider adding fresh, seasonal vegetables like tomatoes, zucchini, and corn to your menu. You could also offer lighter, more refreshing sauces like pesto or a tomato-basil sauce. Summer-inspired desserts like fruit pizzas can also be a hit with customers.
2. Host events
Hosting events at your pizza shop is another way to draw customers during the summer. Consider hosting a pizza-making class or a wine and pizza pairing event. You could also organize a family-friendly movie night or live music performances. These events can be a great way to create a sense of community around your pizza shop and attract new customers.
3. Offer takeout discounts
During the summer, many people prefer to eat outside or at home rather than in a restaurant. Offering discounts on takeout orders can be a great way to incentivize customers to order from your pizza shop. Consider offering discounts on larger orders, or offer a free gift for orders over a certain amount.
4. Partner with other local businesses
Partnering with other local businesses can be an effective way to attract new customers to your pizza shop. Consider partnering with a nearby ice cream shop or a local brewery to offer joint promotions. You could also offer discounts to customers who show a receipt from a nearby business.
By implementing these strategies, pizza franchise owners can keep their establishments busy and profitable during the summer months. There is never a bad time to be a franchisee, so if you haven’t yet opened your own Rosati’s Pizza location, get in touch with us to learn more!