It seems like vegan offerings are becoming more popular every time the calendar turns. According to the Plant Based Foods Association, retail sales of plant-based foods grew by an impressive 6.2 percent from 2020 to 2021, and the plant-based food market is valued at around $7.4 billion. With around 6% of the U.S. population now identifying as vegan, Rosati’s hews to the mantra of its founder, Sam Rosati: “Give the people what they want.” Right now, people want more vegan options for their favorite traditional foods, including pizza.
Pizza already has plenty of vegetable and meatless options, but for a long time, the cheese was a sticking point for vegans and other dairy-averse consumers. That is no longer the case, as Rosati’s has proudly partnered with Vitalite, a dairy-alternative producer, to offer delicious, melty mozzarella cheese that is fully certified vegan. In addition to serving the vegan crowd, this cheese will provide an option for lactose-intolerant consumers.
For now, the vegan cheese is being rolled out at Rosati’s in Buffalo Grove, IL, but based on demand, the company anticipates the option to be very popular and so will likely be introducing it to other franchises as well. And vegan cheese is just the beginning. Rosati’s is committed to providing a range of options with all its customers in mind, and we are constantly communicating with our franchisees to discover new ways to “give the people what they want.”
Excited about the direction of Rosati’s? Get in on this incredible pizza franchise that has never stopped innovating, even as we hold fast to our Old World family recipes. Learn more about how to open your own Rosati’s pizza franchise today!
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*Sources:
Plant Based Foods Association https://www.plantbasedfoods.org/2021-u-s-retail-sales-data-for-the-plant-based-foods-industry/
Plant Proteins: (6% of U.S. consumers say they are vegan) https://www.plantproteins.co/vegan-plant-based-diet-statistics/
PizzaVegan.community (Rosati’s in Buffalo Grove testing vegan cheese) https://www.pizzavegan.com/articles/rosatis-pizza-tests-new-vegan-cheese-on-its-chicagoland-menu/