It’s not quite the holiday season yet, but now is a good time of year to take stock and look ahead as we all prepare for the crush of the next few months. Here are some ongoing trends in the pizza restaurant space to be aware of and possibly incorporate into your planning for 2023:
- Vegetable-heavy and meatless toppings: Traditional toppings like pepperoni show no signs of diminished popularity, but veggie and plant-based pizzas are taking off. If you can, take advantage of seasonal veggies to create unique vegetarian options for your customers. You can also make salads a more significant part of meal deals.
- Supply chain challenges: These may hit you in an unexpected way, but remember that businesses have always been challenged to adapt to unforeseen and problematic circumstances. If you are struggling to consistently get certain ingredients, try new marketing strategies that emphasize the quality of your food and get people to eat what you have instead of worrying about what you can’t get.
- Advertise on social media: Most everyone is on social media nowadays, but don’t worry—you don’t have to reach all of them! Focus on marketing to your local community. After all, you’re running the local pizza joint, the neighborhood hangout for sports games, family gatherings, and celebrations. People want to come and enjoy your food and your space! But they won’t know about you unless you get on their feeds. Winter 2022 is a great time to get a social media marketing strategy together for the next year!