Have you ever set a new year’s resolution to lose weight, improve your blood test results, or otherwise invest in your health? If so, you’re one of millions! During the first few months of the year, many people are riding on fresh momentum and looking for healthier food options that can help them reach their fitness goals. For pizza store franchisees, it may seem like a challenge to meet this demand and keep business flowing. After all, pizza is not the first thing people think of when it comes to healthy food. But with some creative myth-busting and adaptable marketing, you can still grow your franchise business even during the resolution rush.
While most people don’t consider eating pizza when they’re on a diet, if you are a Rosati’s Pizza franchisee, there are still plenty of healthy options you can offer! There are two main ways to make your menu fitness-friendly:
1. Highlight non-pizza items
If you have customers who want to stay away from things like bread and cheese, direct them to other menu items such as chicken wings or salads. There are plenty of delicious meals to choose from for those wanting lower-carb or lower-fat options.
2. Offer pizza tweaks
Pizza doesn’t have to be heavy, indulgent food! There are many ways to order a custom pie that is lighter and more nutritious. Point out your gluten-free and thin-crust options, along with all the fresh veggie toppings. Remind customers that they can go light on the cheese if desired.
In your marketing, try to bust the myth that pizza is junk food and point out the healthy balance of protein, fat, and carbs that can satisfy hunger for longer periods of time. Pizza is often a healthier choice than sugary cereals, granola, or high-sugar smoothies. With the right attitude and emphasis, you can make your pizza franchise appeal to the fitness-forward crowd.
Curious to learn more tips on marketing your Rosati’s Pizza store, or want to learn how to open your first franchise? Get in touch with us today!