- According to FRANdata, over half of U.S. franchise units (approximately 54%) are owned by multi-unit franchisees, who benefit from economies of scale, enhanced bargaining power, and streamlined management systems.
- The U.S. pizza market is sizeable and resilient, valued at $21.89 billion in 2024, and expected to grow at a CAGR of 4.1% through 2034, according to Claight Corporation.
Rosati’s Support Structure for Scaling Up
Rosati’s encourages multi-unit expansion with a growth-oriented framework:
- Strategic Site Planning: The Rosati’s franchise team performs demographic analysis, trade-area mapping, and local competition reviews. This ensures new stores are sited for operational synergy, clustered for shared delivery areas and marketing.
- Consistent Design and Build Process: The Rosati’s Design Spec Manual ensures new outlets replicate proven kitchen layouts and customer flow. This not only enhances efficiency but also maintains brand consistency across multiple locations.
- Volume Purchasing and Unified Tech: Multi-unit owners enjoy bulk procurement of ingredients and supplies, reducing costs. Standardized POS and CRM systems provide visibility into sales performance, inventory, and customer trends across outlets.
- Ongoing Operational and Marketing Support: Franchise consultants provide regular business reviews and action-oriented guidance. The national marketing co-op supplies digital and print materials while assisting with localized campaigns.
- Financing Assistance: While Rosati’s doesn’t provide direct loans, they connect franchisees with SBA lenders and equipment financing partners. This system supports expansion from initial funding through construction and working capital stages.
The Benefits of Owning Multiple Units
Expanding through multi-unit franchise ownership unlocks multiple advantages, including:
- Economies of Scale: Centralized inventory, procurement, and marketing reduce costs per store.
- Improved Margins: Profitability improves as fixed costs are spread over larger sales volumes.
- Stronger Market Presence: Having multiple outlets reinforces brand visibility and creates competitive barriers to entry.
- Operational Resilience: If one location underperforms, others can buffer the impact, reducing overall risk.
- Management Leverage: Recruiting and training capable general managers allows owners to focus on strategic growth.
- Growth Pathway: After operating several units, entrepreneurs may qualify for Area Development Agreements, which grant exclusive territorial rights and accelerated expansion options.
A Step-by-Step Roadmap to Building Your Pizza Empire
1. Start With One Unit
Learn Rosati’s operational systems, brand standards, and customer expectations.
2. Plan for Your Second and Third Units
Identify optimal locations within close proximity to leverage operational and logistical efficiencies.
3. Engage Rosati’s Infrastructure
Use site-selection support, construction guidance, and financing introductions to set up new units.
4. Scale Smartly
Coordinate purchases, marketing, staffing, and inventory across units for maximum efficiency.
5. Grow Territory
Once you’re managing multiple successful locations, pursue Area Development rights to expand regionally with Rosati’s strategic support.
Build Your Legacy One Slice at a Time
The Rosati’s multi-unit franchise ownership model aligns perfectly with market trends, with the majority of U.S. franchise owners managing more than one location and the pizza industry’s growing economic share. Through curated site selection, efficient buildouts, training, tech integration, and financing assistance, Rosati’s offers entrepreneurs a way to accelerate growth with a clear path from a single store to a branded empire.
Investing in multiple Rosati’s locations isn’t just about opening more restaurants; it’s about building systems, consolidating purchasing power, strengthening brand presence, and creating scalable, durable profitability. With Rosati’s infrastructure behind you, growing a pizza empire isn’t a dream—it’s a strategy built to deliver. Contact our franchising team today to get started growing your pizza empire!