Rosati’s Pizza was recently spotlighted in PMQ Pizza Magazine‘s article, “How to Create Smash-Hit Limited-Time Offers That Build Buzz and Profits for Your Pizzeria”. The feature highlights Rosati’s strategic use of limited-time offers (LTOs) and creative marketing to drive measurable success for its franchise system.
As the article shows, Rosati’s Pizza doesn’t just serve up great food—it consistently creates brand moments that engage customers and drive real business results.
Super Bowl Meets National Pizza Day: A Campaign That Delivered Big
One major success story is Rosati’s 2025 National Pizza Day & Super Bowl LIX campaign. Falling on the same day—February 9, 2025—this unique overlap provided a golden opportunity to combine two of America’s favorite pastimes: football and pizza.
Rosati’s launched a two-pronged promotional strategy with Circa Sports and Circa Resorts and Casino, aiming to build awareness and boost sales across Illinois locations. The campaign’s goals were clear:
– Create new Rosati’s Rewards members
– Increase top-of-mind brand awareness
– Leverage major media coverage to boost franchisee performance
– Increase top-of-mind brand awareness
– Leverage major media coverage to boost franchisee performance
Sweepstakes + Referral Strategy
Consumers were invited to enter a sweepstakes via a dedicated landing page. As part of the entry process, they opted into Rosati’s Rewards program—turning a simple contest into a powerful lead generation and loyalty-building engine.
Entrants could earn bonus entries by referring friends, incentivizing organic growth. 70 winners were selected at random, and to sweeten the deal even further, the top-performing franchisee was rewarded with a stay at Circa Resort in Las Vegas.
National SMS Push: Staying Top of Mind with Zero Discounts
Rosati’s also rolled out its first national SMS campaign, targeting customers who had called Pizza Cloud-enabled stores in the past 120 days. No discount, no coupon—just a timely, well-executed reminder that Rosati’s is the go-to for game day pizza.
The Results Were Impressive:
Pizza Cloud Store Performance (2.9.25 vs. 2.11.24)
- Sales: +17% ($60,466.04 increase)
- Traffic: +12% (1,039 more guests)
Illinois Franchise Stores Performance
- Sales: +21% ($55,379.29 increase)
- Traffic: +16% (1,008 more guests)
- New Rewards Members: 2,265
- Sweepstakes Entries: 3,243
- Earned Media Reach: 259 million impressions via TV, radio, print, online, and social
And the total campaign cost? Just $3,500—thanks to creative partnerships and franchise-friendly execution.
A Franchise System That Knows How to Win
This campaign showcases what makes Rosati’s stand out: data-driven strategy, strong partnerships, and an ability to execute creative promotions that benefit both customers and franchisees.
Rosati’s doesn’t just react to trends—it helps set them, creating excitement and growth for its network of franchise owners across the country.
Ready to franchise with Rosati’s Pizza?
Partner with a brand that brings the heat on big days—and every day. Learn more at rosatisfranchising.com.