Rosati’s Pizza Launches 50th Anniversary Contest Powered by PeopleVine
May 6, 2014
Rosati’s Pizza, a pizza franchise system with close to 200 chains throughout the United States, announced today it launched an interactive contest – called “What Lies Under the Pie?” – powered by PeopleVine, and designed by M2J Think Box, Inc. a marketing agency in Chicago, to celebrate the franchise’s 50th anniversary and to award “daily prizes” including restaurant offers, merchandise and more.
One contest entrant will win the grand prize of an all-inclusive seven-day trip for two to Naples, Italy. Additional prizes include American Airlines vouchers for travel within the United States, Mexico and the Caribbean and Apple iPads.
From now through December 31, 2014, US residents can enter daily at http://www.Play.MyRosatis.com to play an interactive scratch-off pizza and become entered to win the grand prize and for the chance to win instant prizes and offers from Rosati’s Pizza, to show appreciation to all of their loyal customers who have helped them achieve their golden anniversary.
“The golden anniversary is an exciting milestone for our family, owners and customers. Rosati’s Pizza was first introduced as a carryout and delivery concept in 1964, and in our 50 years of growth, our newest models are now full-service Rosati’s Sports Pubs and our centralized catering program,” said Anthony Rosati, president of Rosati’s Franchising, Inc.
“Rosati’s Pizza 50th anniversary contest gives M2J Think Box an opportunity to utilize our PeopleVine platform to create an unique, interactive game that is fun and easy for online audiences to win instant prizes,” said Michael W Miller, Chief Marketing Officer of M2J Think Box.
The PeopleVine platform, an all-in-one platform of integrated digital marketing solutions created by M2J Think Box, included the following features for the Rosati’s Pizza 50th “What Lies Under the Pie” contest:
- Integration with Facebook Connect and Twitter for authentication and pre-load information.
- Interactive scratch-off pizza pie to reveal their prize.
- Digital Coupons and offers to instantly award players their prize; integrated with Apple’s Passbook.
- Scalable in the cloud to handle an influx of participants during peak marketing times.
- Manage the prizes being offered.
To enter the “What Lies Under the Pie?” contest for the 50th anniversary of Rosati’s Pizza, go tohttp://www.Play.MyRosatis.com. For more information about M2J Think Box and PeopleVine, visithttp://www.M2JThinkBox.com.
About Rosati’s Pizza
The first Rosati’s Authentic Chicago Pizzeria was opened in Mt. Prospect, IL in 1964, serving pizza based on a family recipe that dates back to the turn of the century. Today, Rosati’s Pizza is the second-largest local restaurant chain in the Chicago area and franchises close to 200 locations in Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Missouri, Nevada, New Mexico, North Carolina, Texas and Wisconsin. Rosati’s Pizza provides delicious signature pizzas, pastas, sandwiches, salads and entrees. Visit Rosati’s athttp://www.MyRosatis.com
About M2J Think Box
Located in Chicago, M2J Think Box, Inc. is a distinctive software development and consulting firm built on innovative proprietary technologies. Their consulting experience and tools help businesses starting out in a basement, to companies whose names are on the 101st floor. M2J Think Box drives innovation for businesses through insight and knowledge, providing comprehension and control, while reducing the time and costs associated with fragmented strategies.
The PeopleVine platform is also being utilized by Cigna to manage its call center, recurring billing and fulfillment for its Cigna Plus Savings website. In addition, PeopleVine’s software and digital toolkit has been utilized across industries to help businesses market more effectively while tracking their existing and potential customers, including organizations like Live Nation and Storck.